In 2010, Panevino was hand-baking 20,000 extraordinary grissini every production day, to supply Napa Valley wineries and gourmet retailers throughout the West. It was exciting, but it wasn’t enough. With a lifelong passion for all things cured, we hatched an ambitious plan in the Panevino Kitchen. We saw a growing national craze for house-cured everything, but we found very little handmade charcuterie we loved. We couldn’t find the quality we wanted, the subtlety we craved, or the fanatical attention to detail and consistency we required. Big curing operations on both sides of the Atlantic operate on economies of scale, and that rarely inspires the ecstasy that great salumi should. Most small-scale artisan curing in the US is either flawed by less-than-optimal curing environments, or a simple lack of knowledge. Traditional urban producers, fabled “pork stores”, from Brooklyn to San Francisco, had either given up or gone underground, due to an increasing climate of strict regulation, and competition from factory operations.
After two-years of extensive R&D, fabrication of our two hand-built custom curing chambers, and California Dept. of Food & Agriculture certification, we launched Sub Rosa Salumi in 2012. Eight years later, we delight a growing customer list with a full line of salumi, whole muscle cures, pates, rillettes, terrrines, bacon, smoked fish and accompaniments. Our charcuterie is handmade in Panevino’s Napa Valley kitchen, from the finest quality heritage breed pork, certified beef, and locally raised duck and rabbit. Each piece is hand-cut, hand-massaged, hand-mixed, hand-pressed, and hand-tied, by our insanely geeky artisans, who understand that the environment in which we cure our meats is every bit as important as the quality of the meat itself, and the time-honored methods we use. Because our one-of-a-kind custom curing chambers were designed and built in house, we control every facet of the curing process.
We can talk about it all day, but you have to see, smell and taste the fruits of our fanatical fussing to taste the truth of it.
To purchase Panevino’s shippable charcuterie items on line, click here. You can find our full line of charcuterie items, extraordinary Panevino No.6 grissini, nuts, cookies and imported specialties at the Panevino store, located at 1080 Fulton Lane, Saint Helena, CA.